Director of SEO

About Landing

Landing is transforming the way people live with flexible, month-to-month apartments across the U.S. Our members enjoy beautifully furnished homes in prime locations with the ease of a seamless digital experience. As we continue to scale, SEO is a critical pillar of our growth strategy, driving organic demand and increasing brand visibility.

Role Overview

We are seeking a Senior SEO & Web Experience Lead to own and scale our end-to-end SEO strategy across web, local, marketplace, and AI-driven search. This role will lead technical SEO, content SEO, and AI optimization initiatives to drive organic growth, visibility in LLMs, and measurable business impact.

You will define and execute a scalable SEO and AI SEO roadmap, partner closely with Engineering, Product, and Content teams, oversee website performance and migrations, and ensure best-in-class technical foundations, content quality, and user experience. This role combines deep technical expertise, strategic leadership, and hands-on execution across B2B and B2C channels.

Key Responsibilities

• Own end-to-end SEO strategy across web, local, marketplace, and AI search
• Develop and execute a scalable SEO & AI SEO roadmap to drive organic traffic, AI visibility, leads, and conversions
• Lead technical SEO efforts including site architecture, Core Web Vitals, indexing, JavaScript/React, and migrations
• Oversee content SEO strategy, audits, optimization, and production workflows across branded and non-branded content
  Optimize cross-platform presence (OTAs, Google Business Profiles, reviews sites, third-party content)
• Conduct SEO and AI audits; mitigate risks from algorithm and search behavior changes
• Partner with Engineering and UX to ensure performance, CRO, and best-practice implementation
• Own analytics, reporting, and insights, communicating impact to senior leadership and C-level stakeholders

Qualifications

• 5–7 years of hands-on SEO experience (local, marketplace, travel, real estate, or ecommerce preferred)
• Deep expertise in technical SEO, including crawling, indexing, JavaScript, and Core Web Vitals
• Proven experience leading complex SEO initiatives, site migrations, and cross-functional projects
• Strong understanding of search algorithms, EEAT, AI/GEO/AEO optimization
• Advanced proficiency with SEO and analytics tools (GSC, GA, Screaming Frog, Semrush, etc.)
• Strong analytical, communication, and leadership skills with the ability to influence across teams
• Ability to work onsite from our Mexico City (CDMX) office

Why Join Us?

• High-Impact Role: Own and execute the SEO strategy for a fast-growing, category-defining startup.
• Innovative & Fast-Paced Environment: Work in a dynamic, high-growth company that encourages bold ideas and quick execution.
• Strong Leadership & Support: Be part of a leadership team that values innovation, collaboration, and cross-functional impact.
• Competitive Compensation & Benefits: Enjoy market-leading salary, performance-based incentives, and comprehensive health benefits.
• Career Growth & Development: Opportunities to grow within the company and shape Landing’s long-term SEO strategy.