Director of SEO
About Landing
Landing is transforming the way people stay with month-to-month apartments across the U.S. Our members enjoy beautifully furnished homes in prime locations with the ease of a seamless digital experience. As we continue to scale, SEO is a critical pillar of our growth strategy, driving organic demand and increasing brand visibility.
Role Overview
We are seeking a Senior SEO & Web Experience Lead to own and scale our end-to-end SEO strategy across search engines and AI-search. This role will lead technical SEO, content SEO, and AI optimization initiatives to drive organic growth, visibility in LLMs, and measurable business impact.
You will define and execute a scalable SEO and AI SEO roadmap, partner closely with Engineering, oversee website performance and migrations, and ensure best-in-class technical foundations, content quality, and user experience. This role combines deep technical expertise, strategic leadership, and hands-on execution across B2B and B2C channels.
Key Responsibilities
- Own end-to-end SEO strategy from definition to execution.
- Develop and execute a scalable SEO & AI SEO roadmap to drive organic traffic, AI visibility, leads, and conversions.
- Lead technical SEO optimizations including site architecture improvements, Core Web Vitals, indexing and crawling troubleshooting etc.
- Oversee content SEO strategy, conduct content audits, implement optimizations and production workflows across branded and non-branded content
- Optimize content across third-party platforms (OTAs, Google Business Profiles, reviews sites etc)
- Conduct AI audits and implement optimizations to increase visibility in generative AI.
- Stay ahead and mitigate risks from algorithm and search behavior changes.
- Partner with Engineering to ensure optimal web performance and to implement CRO and UX optimizations ensuring alignment to best practices.
- Own analytics, reporting, and insights, communicating impact to senior leadership and C-level stakeholders.
Qualifications
- 5–7 years of hands-on SEO experience (local, marketplace, travel, real estate, or ecommerce preferred).
- Deep expertise in technical SEO, including crawling, indexing, JavaScript/React, and Core Web Vitals.
- Proven experience leading complex SEO initiatives, site migrations, and cross-functional projects.
- Strong understanding of search algorithms, EEAT, AI/GEO/AEO optimization.
- Advanced proficiency with SEO and analytics tools (GSC, GA, Screaming Frog, Semrush, etc.).
- Strong analytical, communication, and leadership skills with the ability to influence across teams.
- Ability to work onsite from our Mexico City (CDMX) office.
Why Join Us?
- High-Impact Role: Own and execute the SEO strategy for a fast-growing, category-defining startup.
- Innovative & Fast-Paced Environment: Work in a dynamic, high-growth company that encourages bold ideas and quick execution.
- Strong Leadership & Support: Be part of a leadership team that values innovation, collaboration, and cross-functional impact.
- Competitive Compensation & Benefits: Enjoy market-leading salary, performance-based incentives, and comprehensive health benefits.
- Career Growth & Development: Opportunities to grow within the company and shape Landing’s long-term SEO strategy.